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I KNOW.
WE ARE ALL SPECIAL, WE ARE ALL MANY THINGS.
YOU HAVE TO CHOOSE YOUR MAIN TALENT, TO STAND OUT.
YOU HAVE TO DECIDE WHAT'S YOUR COMMON GROUND.
THEN PEOPLE WILL REMEMBER YOU FOR ONE THING, USUALLY A DIFFERENT ONE :-)
# MY MAIN TALENT IS TO FEEL BRANDS & L'AIR DU TEMPS, AND CONNECT THEM.
# MY COMMON GROUND IS CREATIVE STRATEGY.
I WENT THROUGH (I SWEAR): ARCHITECTURE / STRATEGIC DESIGN / STRATEGIC MARKETING
NEW PRODUCT DEVELOPMENT / BRAND STRATEGY / TREND FORECAST / CREATIVE WRITING
# USUALLY PEOPLE REMEMBER ME FOR:
HAVING DEVELOPED PERFUMES.
BEING 'THAT ONE DOING THE TRENDS'
BEING IRONIC AND STYLISH (..AND MODEST))


elena ghiretti
BRAND STRATEGIST & TREND FORECASTER
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