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INNOVATION STRATEGY RELATED TO:

 

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BRAND

POSITIONING / ARCHITECTURE / STRETCHING

 

 

 

PRODUCT

NEW CONCEPT / NPD / SEGMENTATION

 

 

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COMMUNICATION

​NEW CONCEPT / CREATIVE BRIEF / MEDIA MIX

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​CONSUMER

INSIGHT / FORESIGHT

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BUSINESS

NEW MARKETS / CATEGORIES / DISTRIBUTION / TEAM / PARTNERSHIPS